Brands can’t work in isolation, especially during a crisis. Crosshairs Communication is our communication partner for PR & Social Media for the Indian mandate of Kiehl’s. From Day 1, the agency team and marketing teams were observing, sharing and learning together to re-strategise and reworked on the key messaging and innovative ideation that helped us in building the positioning of the brand in the market and getting wide acceptance from the end consumer.

We have recently been applauded for the Best use of Social Media during COVID-19, turning our page into Mental Health and Wellness Centre check-in on our community in times of need which has been acknowledged by Boston Consulting Group and Facebook. Crosshairs’ expertise in the field gained us maximum exposure in the online and offline space. Their thorough understanding about the beauty market helped us develop a marketing strategy which further drove footfalls to our newly launched ecommerce website.

Crosshairs team has done an incredibly wonderful job with team Kiehl’s and we hope that our long lasting association helps us achieve an even bigger objective for the brand.